webinars 101 featured image

Webinars 101

2020 was the year of the virtual event. In 2021, here’s how to deliver webinars that engage...


Since Covid, we’ve seen a huge rise in companies using webinars. According to webinar-hosting platform WorkCast, the total number of events run from April to June 2020 was 200% higher than the previous period from January to March. As live events start opening up, webinars are here to stay. In Webinars 101 we break down what you need to know…

What is a webinar?


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Simply put, a webinar is a seminar on the web. It can involve a talk, training and training or explainer videos. There are two main types of webinars:


Live Webinars


Live webinars offer the chance to engage with your workforce through audience participation. Hosting your virtual event live means that you can feature polls, live chat, and Q &A sessions, helping you to pick up on feedback as the seminar happens. However, live webinars often require more preparation than on-demand webinars, as any mistakes will be broadcast to all attendees!


On-demand webinars


On-demand webinars work well for companies with a global workforce. Unlike, live seminars, they are recorded beforehand and sent out for employees to watch at a time that suits them. On-demand webinars also have the advantage of giving your employees a chance to perfect any talks they’re giving and iron out any technical hitches.

Live Webinars


Live webinars offer the chance to engage with your workforce through audience participation. Hosting your virtual event live means that you can feature polls, live chat, and Q &A sessions, helping you to pick up on feedback as the seminar happens. However, live webinars often require more preparation than on-demand webinars, as any mistakes will be broadcast to all attendees!

On-demand webinars


On-demand webinars work well for companies with a global workforce. Unlike, live seminars, they are recorded beforehand and sent out for employees to watch at a time that suits them. On-demand webinars also have the advantage of giving your employees a chance to perfect any talks they’re giving and iron out any technical hitches.

Our top 4 webinar programs


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If you're unsure which webinar platform to turn to, we've got you covered!


1. Demio

demio logo

1. Demio

demio logo

Demio has soared in popularity as a webinar hosting platform, in part because of its easy-to use interface. It offers its users the chance to upload a ‘live’ or ‘automated’ seminars. This is a great option for companies with a international workforce. With Demio, you can record a live webinar and use it in the future for any colleagues that missed out.

Demio starts at $49/ month, with the option to host a webinar to 50 people. Hosting more people and ensuring details such as your logo are visible will cost you $99/ month for the mid-tier pricing package. To host 500 people, Demio will cost you $234/ month. For many smaller businesses, this simply isn’t worth it, so decide if your company relies on webinars enough to warrant an investment.


2. Zoho Meetings

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2. Zoho Meetings

zoho meetings icon

Zoho Meetings, like Demio, has an easy-to-use interface, making it easy for you to set up Webinars. Zoho’s interface requires no downloads. This makes it easy to access on both mobile and desktop, allowing your employees to tune in to your webinar with ease.

Zoho Meetings is a more affordable option than Demio, making it ideal for start-up businesses. Zoho Meetings offers both a meetings and webinar pricing plan. The more expensive Webinar option includes a custom report for any webinars you choose to host as an accessible way to engage with your audience’s analytics. Prices for Webinar range from access to 25 attendees, which costs from £15 per organiser per month, to 1000 attendees, at £160 per month.


3. Livestorm

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3. Livestorm

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Livestorm, like Zoho Meetings, requires no download, and also offers its users custom branding. The custom branding extends to your email invitation, allowing your brand to stay consistent throughout your webinar. Livestorm also allows you to link your webinar to your company’s Slack messaging service, to ensure you are kept up to date every step of the way.

Livestorm offers a comprehensive pricing plan with Starter, Premium and Enterprise options. The tiers are customisable. Starter is free, and offers up to four attendees, but limits webinars to just 20 minutes. At €89 per month, the Premium option adjusts costs according to the desired number of Webinar attendees. This pricing approach is more flexible than other webinar software, and a great way of ensuring you’re getting your money’s worth.


4. Workcast

workcast logo

4. Workcast

workcast logo

WorkCast has several features which make it ideal for larger businesses. It is more expensive than many other webinar platforms available but accommodates many more attendees. It also includes the useful HubSpot integration feature, allowing you to incorporate your webinars into your workflow.

WorkCast offers three pricing options: Present + at £1995 per year, Producer + at £4740 per year, at Enterprise, which offers the option to get a quote. All pricing tiers offer unlimited webinars, at least one brand template, and unlimited presenters. If you’re looking to host webinars with over 500 attendees, WorkCast may be the way to go.

Using animation in your webinars


Here at Stormy Studio, we believe in the power of animation to drive business. Animated videos are the perfect way to make a dull webinar more engaging. They lend themselves to both live and on-demand webinars and give any online event a professional feel. If you decide to host a live webinar, animation can be an excellent way to give the hosts chance to prepare their next presentation.

Want to know how training animations can help engage your employees?


Check out our blog article here on why training animations are your best bet when it comes to building your business’ skillset.


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Interested In Starting an Animation Studio?


Take The Animation Career Quiz

Are you best suited to a studio role, freelancing or ready to start a studio of your own?
Take the quiz and plan your next animation career steps.

Animation Career Community

Sign up for free to the Start A Studio Animator community & network with likeminded artists.


Animation Studio Startup Course

Checkout our award-winning online course on planning and launching a creative & viable animation studio.


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