how to secure higher paying animation clients featured image

How to secure higher-paying animation clients


So, you’ve started to get your first animation clients. Now you’ve got going, how do you find higher-paying clients?


Are you a studio founder or a freelance animator who've recently found their first few animation clients? Congratulations! Finding clients is the first hurdle to success for an animator or animation studio. Now that you know you can do it, how do you go about securing higher paying animation clients? 

1. Ensure your animation clients return


Before searching for new leads, don’t overlook clients you’ve already worked for. A critical step for your animation studio is establishing a client base. Generally, there’s no better way to do that than ensure your clients return. Even animation clients who request lower-paying animation are valuable to your studio. It can be easy to feel disappointed if a client asks for a smaller service. However, provide good services and low-paying clients may return to pay more. Keeping in touch with your clients is a great way to encourage them to return.

How to find clients as a freelance animator

2. Upsell existing animation clients


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If your clients return, increase studio profit by upselling the services they require. Remember, maintaining a positive relationship with your client is your studio’s priority. However, if a client returns, why not offer them a higher-quality, more expensive service? Establish a positive connection with an animation client for a smaller commission, and they’re more likely to trust you in the future.

If your clients return, increase studio profit by upselling the services they require. Remember, maintaining a positive relationship with your client is your studio’s priority. However, if a client returns, why not offer them a higher-quality, more expensive service? Establish a positive connection with an animation client for a smaller commission, and they’re more likely to trust you in the future.

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3. Reward loyalty


One of the reasons it’s a good idea to keep in touch with past clients is because they may refer you to future animation clients. One way to encourage this is to offer clients an affiliate link. This way, they’ll receive a discount if they successfully refer your animation services to an associate. As your animation studio or freelance experience develops, get creative with the benefits you offer. For example, you could offer a discount if an animation client praises your services on their website, posts you on social media, or provides you with a positive testimony.

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4. Expand your reach with email marketing


Whether you’re a freelance animator or an animation studio founder, you need your own website. This is the first place your animation clients will go when they’re considering whether or not to hire you. To make the most of your website, consider incorporating a subscription option. This way, you can collect contact details from potential clients browsing your website. In return, you can generate a monthly newsletter to keep potential clients up-to-date. To make potential clients more likely to sign up, you can include a small discount on the animation services you offer if they sign up.

email marketing visual to help secure higher-paying clients
email marketing visual to help secure higher-paying clients

Whether you’re a freelance animator or an animation studio founder, you need your own website. This is the first place your animation clients will go when they’re considering whether or not to hire you. To make the most of your website, consider incorporating a subscription option. This way, you can collect contact details from potential clients browsing your website. In return, you can generate a monthly newsletter to keep potential clients up-to-date. To make potential clients more likely to sign up, you can include a small discount on the animation services you offer if they sign up.

5. Use testimony from previous animation clients


Alongside projects you’ve produced for animation clients, include a written testimony. This only has to be a short quote, so there’s no need to ask your clients to provide paragraphs on paragraphs. Potential animation clients aren't just interested in the final result of your services. Testimonies provide assurance of your ability to work well throughout a production process. Make it clear that your integrity shines through the entire production, not only the final result. Testimonies are also a great alternative for clients who are reluctant to have their animation shown on your website.

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Summary: Securing higher-paying animation clients


Marketing strategies can feel like a waste of time, but they’re an essential investment for your studio. To invest in the future of your freelance business or studio, take the time to ensure your services are client-focused. Strive to demonstrate how your services are easy to access and worth your client’s time, and you’ll be investing in future success.

Need more help with marketing your animation studio? Check out our articles on how you can use everything from YouTube to Instagram to put your animation services out there!



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Are you best suited to a studio role, freelancing or ready to start a studio of your own?
Take the quiz and plan your next animation career steps.


Animation Career Quiz

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