Is business animation for you? featured image

Is business animation for you?

In recent years, business animation has taken the world by storm. Is it time for your business to invest?

The demand for business animation is growing. If you’re a company who’s thinking of using animation for the first time, investing in quality productions can be intimidating. This article breaks down why business animation deserves serious consideration in your company’s budget.

1. Business animation and ROI

What is ROI? It's an acronym for return on investment. Here at Stormy Studio, 84% of our clients consider business animation to have a good return on investment.

It’s easy to see why. If a great-looking video increases brand awareness and brings in new customers, it’s worth seriously considering as an integral part of your business strategy.

Is business animation for you? ROI

2. Animate your social media presence

Is business animation for you? animate social presence

In 2019, Zenith’s online video report predicted that by 2021, the average person will spend 100 minutes every day watching online videos.

Investing in animation for your business enables you to circulate your brand online in a format that consumers will remember. According to these findings by Biteable, YouTube, Facebook and Instagram are the platforms which offer the highest ROI.

3. Explain a complicated business service with animated style

If your customers need familiarising with the technical side of your services, animation can get the message across with stunning visuals. Check out the stylish animations we've produced to help businesses make their message accessible!

Live demonstrations and wordy descriptions can send your audience to sleep. On the other hand, high-quality animation will capture attention and get your viewers up to speed in a matter of minutes.

How to avoid scope creep as an animator: open communication

How much should your company spend on business animation?

No one knows your company’s budget better than you. With services ranging from shorter and more cost-effective 2D animations to high-definition 3D productions, many companies are unsure how much to invest.

Although the decision to invest in higher-quality animation services can feel risky, the statistics are clear. According to Hubspot, videos were the #1 form of media used in content strategy in 2019. From our own research, a whopping 57% of respondents planned to commission more animated videos in 2020 than in 2019, which leaves hesitant businesses at a disadvantage to their animated competitors.

Want to hear more corporate animation insights?

If you’d like to know more about what our clients think of the animation services we provide, Stormy Studios has compiled a helpful PDF of video marketing stats to help inform your decision further. Let us show you what we’ve learned here. If you're still unsure whether business animation is for you, check out our article on 7 reasons it's worth your company's consideration.

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