Design your logo without breaking the bank: featured image

Design your logo without breaking the bank

If you’re starting up your studio, you may be unsure how to represent your brand and keep on budget. Here’s how to tackle the logo question…


According to a 2020 study, 78% consumers see logos as works of art. Creating a logo for your studio can feel like a lot of pressure. Hiring a graphic designer is often an expense a start-up animation studio can’t afford. Here are our top tips to create a memorable logo for your animation studio without breaking the bank.

1. Design your own logo


If you’ve decided to start an animation studio, chances are you already have some design skills up your sleeve. Use the skills you have available to craft a logo that suits your studio—after all, no one knows your brand better than you!


If designing a logo yourself is important to you, you can always do it in your own time. Creating a design that fits your vision perfectly is a valuable tool for your studio and could be worth the extra time.

design your logo without breaking the bank: design your own logo

2. Collaborate for less


If you don’t have the time or energy to design a logo alone, try enlisting some cheap, freelance help. Websites like Fiverr or Peopleperhour can help you find a freelance graphic designer to take on the work, without losing any of your artistic input.


Freelance help can be a cheap way to design an eye-catching logo, especially when paired with your own skills.  If you find a freelance graphic designer you work well with and who produces high-quality work, you can also consider enlisting their services in the future.

design your logo without breaking the bank:  collaborate for less
design your logo without breaking the bank:  collaborate for less

If you don’t have the time or energy to design a logo alone, try enlisting some cheap, freelance help. Websites like Fiverr or Peopleperhour can help you find a freelance graphic designer to take on the work, without losing any of your artistic input.


Freelance help can be a cheap way to design an eye-catching logo, especially when paired with your own skills.  If you find a freelance graphic designer you work well with and who produces high-quality work, you can also consider enlisting their services in the future.

3. Shop around


If you have a specific style or image in mind, it can be worth contacting graphic designers directly to get a quote. It may be cheaper than you think!


Instagram is a great place to start when looking for artists. Message any designers whose work impresses you and ask for a quote. Comparing quotes can reveal some surprisingly cost-effective options.

Design your logo without breaking the bank: shopping around

4. Don't lose focus!


Whilst branding is important, your logo is not the make or break of your animation studio. Putting energy into a flawless design can distract from more important work: securing leads, marketing over social media, and delivering your service.


It’s always possible to change your logo in the future. When your animation studio starts to take off you may be able to hire a graphic designer to create the logo of your dreams…

Design your logo without breaking the bank: don't lose focus
Design your logo without breaking the bank: don't lose focus

Whilst branding is important, your logo is not the make or break of your animation studio. Putting energy into a flawless design can distract from more important work: securing leads, marketing over social media, and delivering your service.


It’s always possible to change your logo in the future. When your animation studio starts to take off you may be able to hire a graphic designer to create the logo of your dreams…

Want to know if you're best suited for freelance or studio work?


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Interested In Starting an Animation Studio?


Take The Animation Career Quiz

Are you best suited to a studio role, freelancing or ready to start a studio of your own?
Take the quiz and plan your next animation career steps.

Animation Career Community

Sign up for free to the Start A Studio Animator community & network with likeminded artists.


Animation Studio Startup Course

Checkout our award-winning online course on planning and launching a creative & viable animation studio.


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