If you're struggling to deliver engaging training to your workforce, training animations could help...

Engaging your employees is easy using training animations.

In 2020, the CIPD found that 67% of companies choose to train existing staff to address skill gaps, instead of hiring new talent. Training is increasingly carried out online , with the number of UK companies preferring to train online nearly double what it was in 2015.

In this article, we explain how we've helped businesses like yours engage their workforce during training. Designed to engage and impress, training animations will help you complete the training process effectively and with style.

1. Animations simplify the training process

Animation can transform a complicated training concept into a simple and stylish video. For example, business training often presents employees with statistics. Using an animated training video, motion graphics make this abstract concept easy to understand. Check out this animation we produced for RewardHeat, making the topic of global energy simple:

2. Training animations help provide consistent branding

Animation makes it easy to keep your brand image consistent. An animator can incorporate your company’s logo, colour palette, and design features. This approach makes training videos easy for employees to recognise and increases their engagement. Often, training animations are designed as part of a wider training scheme. Through their coherent design, collections of animated training videos will help your employees to visually associate different skills.

3. Engaging your employees

According to one source, humans process images 60,000 times faster than text. Training using animated visuals therefore helps your employees retain information faster. Animation is also highly accessible, delivering training in a video format for employees to watch again and again. Training animations can be produced in a multitude of different styles: 3D for technological explainers, 2D to simplify a difficult concept, or using motion graphics to incorporate the company’s branding, to name a few. Tailoring the look of your training animation ensures your audience’s engagement and guarantee visual interest.

4. Keep your training relevant

Keeping documents and live demonstrations up-to-date can be time consuming. On the other hand, making sure a training animation is in line with your latest policies couldn’t be easier. Many animation studios will offer the option to update your training animation in the future. Take advantage of this and create a high-quality training animation which can be used to upskill your employees into the future.

As well as keeping your training up-to-date, training animations can easily be adjusted to overcome language barriers within your workforce. Subtitles and a relevant voiceover are both techniques which can quickly and cheaply globalise your training.

4. Keep your training relevant

Keeping documents and live demonstrations up-to-date can be time consuming. On the other hand, making sure a training animation is in line with your latest policies couldn’t be easier. Many animation studios will offer the option to update your training animation in the future. Take advantage of this and create a high-quality training animation which can be used to upskill your employees into the future.

As well as keeping your training up-to-date, training animations can easily be adjusted to overcome language barriers within your workforce. Subtitles and a relevant voiceover are both techniques which can quickly and cheaply globalise your training.

5. Training animations vs in-person training

Training animations are cost-effective. Unlike a live-action demonstration, training animations do not require you to hire actors or a set. In-person demonstrations can also be problematic for business training as they cannot be exactly replicated and often involve paying for multiple training sessions. In light of the recent pandemic, animations have also become the safest option for many companies.

With a training animation, your business can have complete control over the message you want to communicate to your workforce. Creating an effective training animation will involve an ongoing conversation between animators and business, so you’ll be able to shape your training animation every step of the way.

For more info on whether live action or animation is better for your business, check out our article here.

Want to know more?

If you’ve made the decision to switch to training animations, Stormy Studio is here to help. Check out our showreel below or head over to our website and use our quote pricing tool to start creating your training animation today.